Corporate sponsorships are an important part of the Vancouver 2010 Winter Olympic Games. The Games committee gets an injection of cash and/or merchandise and/or expertise. In return the corporation gets tremendous publicity, makes a contribution to amateur athletics, and gains exposure to the huge international market associated with the Games.

As the growing list of corporate sponsors shows, VANOC (the Vancouver Olympic Games Committee) has been successful in attracting sponsorships. This article focuses on the 2010 Games' international TOP (The Olympic Partners) program and sponsors.

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